Premier League club Manchester United announced a new training kit sponsorship deal with Betway on Tuesday, reportedly worth a record £20 million ($26 million) per year.
Betway’s logo will feature prominently on the training kit for United’s men’s and women’s teams, as well as around Old Trafford.
United went without a training kit sponsor last season after the expiry of their agreement with Tezos in June 2025.
Their return to the Champions League this season has allowed them to secure a more lucrative deal, reportedly the biggest in the world for a club’s training kit.
The deal comes into effect at the same time as new Premier League regulations that prevent gambling companies from appearing on the front of matchday shirts from next season.
While announcing the Betway partnership, United’s Chief Business Officer, Marc Armstrong, expressed his excitement about the new collaboration.
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“We are delighted to welcome Betway as Official Principal Partner,” said Armstrong.
“The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”
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